The pricing, on the page, in numbers you can read out loud.
Six product lines, every published plan listed below. Dedicated IPs come with the entry tier on every sending product — not as a $30/IP/month upsell after you've signed. No headline-cheap pricing that hides the real cost in add-ons. No free tier and no fourteen-day trial; we'd rather have a real scoping call than convert you accidentally on a credit card auto-renewal. Annual prepay knocks 10% off retainer plans. Custom is available in every line for the cases that don't fit the published tiers.
Every plan, side by side
| Service | Starter / Audit | Mid tier | Top tier | Custom |
|---|---|---|---|---|
| SMTP Relay | €399/mo 10k/day · 10 IPs | €749/mo 25k/day · 15 IPs | €1,499/mo 50k/day · 20 IPs | Quote |
| Email API | €469/mo 10k/day · 10 IPs | €859/mo 25k/day · 15 IPs | €1,729/mo 50k/day · 20 IPs | Quote |
| PowerMTA Servers | €899/mo 50k/hr · 4 IPs · 5 vMTAs | €1,499/mo 150k/hr · 8 IPs · 15 vMTAs | €2,799/mo 500k/hr · 16 IPs · 50 vMTAs | Quote |
| Dedicated Servers | €995/mo Xeon E-2388G · 32GB · 10 IPs | €1,699/mo Xeon Gold 6326 · 64GB · 20 IPs | €2,100/mo Xeon Gold 6338 · 128GB · 30 IPs | Quote |
| Cold Email Infrastructure | €1,799/mo 5k/day · 10 IPs · 10 cousin domains | €2,499/mo 10k/day · 20 IPs · 20 cousin domains | €3,799/mo 20k/day · 30 IPs · 30 cousin domains | Quote |
| Managed Deliverability | €1,500 one-time audit 5–10 business days | €1,200/mo Ongoing monitor + intervention | €3,500/mo Strategic + dedicated consultant | Quote |
SMTP Relay Service — €399 / €749 / €1,499 + Custom
The relay product. Drops in behind an application that already speaks SMTP without making you rewrite the integration; ships with ten dedicated IPs at the Starter tier and scales upward from there. Full per-plan inclusions on the SMTP Relay Service page.
| Plan | Monthly | Emails per day | Dedicated IPs | Domains (1 per IP) | |
|---|---|---|---|---|---|
| Starter | €399 | 10,000 | 10 | 10 | Plan details |
| Growth | €749 | 25,000 | 15 | 15 | Plan details |
| Scale | €1,499 | 50,000 | 20 | 20 | Plan details |
| Custom | Quote | 50,000+ | 20+ | Negotiable | Request quote |
Email API — €469 / €859 / €1,729 + Custom
For when delivery logic belongs inside product code. REST endpoint, idempotency keys so retries don't double-send, typed webhooks signed HMAC-SHA256, SDKs covering Python, Node.js, PHP, Ruby, Go, Java and C#. Same dedicated-IP foundation as the relay. Full plan details on the Email API page.
| Plan | Monthly | Emails per day | Dedicated IPs | API rate limit | |
|---|---|---|---|---|---|
| Starter | €469 | 10,000 | 10 | 600 req/min | Plan details |
| Growth | €859 | 25,000 | 15 | 1,800 req/min | Plan details |
| Scale | €1,729 | 50,000 | 20 | 6,000 req/min | Plan details |
| Custom | Quote | 50,000+ | 20+ | Negotiable | Request quote |
Managed PowerMTA Servers — €899 / €1,499 / €2,799 + Custom
Commercial PowerMTA, single-tenant, with the license, the hardware, the configuration and the ongoing operations rolled into one bill. Virtual MTAs for stream isolation, dedicated IP pools, per-domain throttling that actually does what the docs say. No Bird quote to chase down, no per-server licensing math to do at renewal, no on-call rotation for your team. Plan-by-plan inclusions on the PowerMTA Servers page.
| Plan | Monthly | Daily capacity (theoretical) | Dedicated IPs | vMTAs | |
|---|---|---|---|---|---|
| Standard | €899 | 50,000 msgs/day (theoretical) | 4 | 5 | Plan details |
| Pro | €1,499 | 150,000 msgs/day (theoretical) | 8 | 15 | Plan details |
| Enterprise | €2,799 | 500,000 msgs/day (theoretical) | 16 | 50 | Plan details |
| Custom | Quote | 1M+ msgs/day (theoretical) | On request | Unlimited | Request quote |
Why €899 includes the PowerMTA license
The standalone PowerMTA license starts at $8,000 per year for production use, and you'll need a separate license again for any development and test environments. Add a dedicated server (typically $200 to $400/month). Add an operator who actually knows the product. Self-hosted PowerMTA realistically costs $1,300 to $2,800 per month before the first message goes out. Rolling the license, the hardware, the configuration and the day-to-day operations into one €899 monthly invoice is how the managed version comes out cheaper than the DIY path — and that's before you count the engineering time the in-house version absorbs.
Dedicated Email Servers — €995 / €1,699 / €2,100 + Custom
Bare metal. Real Intel Xeon CPUs, no vCPU, no hypervisor noisy-neighbour effects. Ten to thirty dedicated IPs depending on tier. You bring the MTA — Postfix, Exim, KumoMTA, or your own PowerMTA license — and we handle the rest of the operational layer around it. Built for teams that have their own email expertise and don't want to be told which MTA to run. Per-tier specs on the Dedicated Email Servers page.
| Plan | Monthly | Physical CPU | RAM | NVMe | Dedicated IPs | |
|---|---|---|---|---|---|---|
| Standard | €995 | Xeon E-2388G (8C/16T) | 32GB ECC | 1TB | 10 | Plan details |
| Pro | €1,699 | Xeon Gold 6326 (16C/32T) | 64GB ECC | 2TB | 20 | Plan details |
| Enterprise | €2,100 | Xeon Gold 6338 (32C/64T) | 128GB ECC | 4TB | 30 | Plan details |
| Custom | Quote | Multi-socket Gold | 256GB+ | NVMe RAID | 30+ | Request quote |
Cold Email Infrastructure — €1,799 / €2,499 / €3,799 + Custom
For outbound work post-Spamhaus-2025. Continuous active warming, daily monitoring against Gmail's RETVec classifier and Spamhaus's blocklists, dedicated IPs on isolated cousin domains. The price gap over Dedicated Email Servers at the same IP count isn't margin — it's the difference in actual operational work. Cold sending in 2026 needs roughly an order of magnitude more reputation maintenance per delivered message. Plan inclusions on the Cold Email Infrastructure page.
| Plan | Monthly | Daily capacity | Dedicated IPs | Cousin domains | Warmup window | |
|---|---|---|---|---|---|---|
| Starter | €1,799 | 5,000 msgs/day | 10 | Up to 10 | 14–21 days | Plan details |
| Growth | €2,499 | 10,000 msgs/day | 20 | Up to 20 | 21–28 days | Plan details |
| Scale | €3,799 | 20,000 msgs/day | 30 | Up to 30 | 21–28 days | Plan details |
| Custom | Quote | 20,000+ msgs/day | 30+ | 30+ | Bespoke | Request quote |
Why Cold Email Infrastructure costs more — the actual reasoning
The gap between Cold Email Infrastructure (€1,799/mo Starter, 5,000 msgs/day) and Dedicated Email Servers (€995/mo Standard, no daily cap) is the most counterintuitive number on this page. Two things explain it.
First: the environment cold email operates in. In June 2025, Spamhaus published a position paper titled "Spamhaus' take on Cold Emailing… AKA spam" — yes, the title really is that direct — stating that cold email as currently practised is spam by their definition (unsolicited bulk email), and that cold outreach hitting their spamtraps will be assessed as candidates for blocklist listing. Around the same time, Google deployed RETVec inside the Gmail spam classifier; the published numbers are 38% better spam detection and 19.4% fewer false positives, and the system was built specifically to break the adversarial text tricks cold email tools have leaned on for years (homoglyph substitution, weird Unicode, AI-spun copy variations). The receiver side has gotten much harder.
Second: the daily operational work that environment demands. Continuous active warming on fresh dedicated IPs and cousin domains (14-to-28-day ramp before any production traffic, then maintained throughout the engagement). Daily monitoring across Spamhaus SBL, XBL, CSS, DBL plus Gmail Postmaster Tools plus Microsoft SNDS. Complaint-rate intervention against the 0.1% threshold Gmail and Yahoo set in their 2024 bulk-sender guidelines. Triage when a listing happens, which it will. The cost per delivered message — in operator time, in monitoring infrastructure, in the warming traffic itself — runs roughly an order of magnitude higher than warm transactional sending. €1,799/mo reflects what that work actually costs to do properly. Operators selling cold email infrastructure significantly below this number are either subsidising it from other products, cutting corners on warming, or running on reputation that will collapse before year two. None of those is a base to build a serious outbound program on.
Managed Deliverability — €1,500 audit / €1,200 monthly / €3,500 monthly + Custom
The human layer. Someone reading Postmaster Tools and SNDS and turning the data into action items. Blocklist remediation when listings happen. SPF, DKIM, DMARC and BIMI configured properly the first time. Monthly DMARC RUA processing producing a list you can actually act on, not raw XML nobody opens. Layers on top of any infrastructure — ours, SendGrid, Mailgun, Amazon SES, in-house Postfix. Per-tier scope on the Managed Deliverability page.
| Engagement | Price | Structure | Best fit | |
|---|---|---|---|---|
| Deliverability Audit | €1,500 | One-time, 5–10 business days | Specific problem to diagnose; need an action plan | Plan details |
| Ongoing | €1,200/mo | Monthly retainer, monitor + intervention | Recurring deliverability concern; ongoing operator attention | Plan details |
| Strategic | €3,500/mo | Retainer + dedicated consultant + arch reviews + BIMI | Multi-brand portfolio; deliverability has executive visibility | Plan details |
| Custom | Quote | Bespoke | Multi-team agency, white-label, M&A integration, regulatory work | Request quote |
Audit fee credits against the first three months of any subsequent retainer engagement — audit-then-retainer customers are not double-charged for the diagnostic phase.
How this stacks up against the SaaS email APIs
Headline numbers are misleading on their own. The fair comparison is at equivalent ten-dedicated-IP configurations, with the add-ons added back in. Once that's done, our €399/month Starter — ten dedicated IPs in the box — undercuts most of the equivalent configurations elsewhere, sometimes by a meaningful margin. The numbers below are reviewed against each provider's published rates periodically:
| Provider | Base plan | Dedicated IPs | Equivalent 10-IP config | Notes |
|---|---|---|---|---|
| Authorize Hosting Starter | €399/mo (SMTP) / €469/mo (API) | 10 included | €399–€469/mo all-in | Dedicated IPs at the entry tier; EU operator |
| Postmark Pro | $16.50/mo (10K emails) | $50/IP/mo · 300K/mo minimum to qualify | $16.50 + 10×$50 = $516.50/mo (if you reach 300K) | Cannot get 10 dedicated IPs below the 300K threshold |
| SendGrid Pro | $89.95/mo (100K emails) | Free above 100K/mo (1 IP); add-ons for more | $89.95/mo + add-on for additional 9 IPs | Free tier eliminated May 2025 (Twilio retired it) |
| Mailgun Foundation / Scale | $35/mo (50K) / $90/mo (100K) | Add-on at Scale plan | $90/mo + IP add-ons (variable) | Pay-as-you-go rate doubled December 2025 |
| Resend | $20/mo (50K) | Add-on, limited | $20/mo + add-ons | Newest infrastructure of the major SaaS players |
| Amazon SES | $0.10 per 1,000 emails | $24.95/IP/mo | $0.10/k + 10×$24.95 = $249.50/mo + sending | SNS-based webhooks; AWS-native; cheapest per email |
The shape is consistent across the SaaS providers: dedicated IPs are sold as paid add-ons rather than included in the baseline, and several gate them behind minimum-volume thresholds before you can buy them at all. At ten dedicated IPs equivalent, our €399/month Starter sits inside (and usually under) what those configurations end up costing once the math is done. Amazon SES is the outlier — cheaper per email at scale, but you operate the deliverability stack yourself. That's a different product, not a cheaper version of the same product.
Billing, payment, the operational details
Annual prepay knocks 10% off
Twelve months upfront on any monthly retainer plan, and the invoice comes in 10% lower. Covers all six product lines except the one-time Audit. The annual term is invoiced once, at the start.
Month-to-month is the default
Monthly plans run rolling and can be cancelled any time. Annual prepay is the committed alternative with the 10% discount baked in. There are no multi-year contracts on the published plans, and we don't ask for them.
No setup fees on published plans
The onboarding work — DNS configuration, DKIM key publication, reverse DNS setup, IP allocation — is part of your first month. Custom plans sometimes include a one-time scoping fee, quoted upfront and approved before any work starts.
Payment methods
Major credit cards (Visa, MasterCard, American Express) go through PayPal, as does direct PayPal balance. Bitcoin and USDT (Tether) work for both monthly and annual billing. SEPA direct debit is available on request for European customers. All of it lives in the WHMCS billing portal accessible from the Client Area.
Currency
Default is EUR — that's how the prices are published and how invoices ship. USD billing is available on request; the Client Area handles currency selection at signup, and changes after that need a quick support ticket.
Upgrades and downgrades
Upgrades land at the next billing cycle, or immediately if you'd rather pay prorated. Downgrades take effect at the cycle boundary. One thing to plan around: a downgrade reduces your dedicated-IP allocation, which means re-warming if the new size triggers it.
Common questions about pricing
The questions that come up most often before someone signs
Why does pricing start at €399 instead of being free or starting at $5?
Because dedicated IPs come with the Starter plan, not as a paid add-on at signup +1. The headline-cheap providers (SendGrid Essentials at $19.95/mo, Resend at $20/mo, Mailgun Foundation at $35/mo) all run on shared IP pools, then charge $30 to $50 per IP per month for dedicated ones — and most of them won't sell you dedicated IPs at all unless you're committing to 100K or 300K monthly minimum sends. Once the math is done at the same ten-dedicated-IP configuration, our €399/mo Starter is cheaper than what those providers actually charge, sometimes by a meaningful margin. The lower-priced shared-pool tiers are a different product, not a cheaper version of ours.
Is there a free tier or free trial?
No, and the reason isn't stinginess. Free email tiers create operational problems for the platforms that run them — they attract spam-adjacent and abuse-prone signups, dilute the IP reputation that paying customers depend on, and require constant moderation overhead that ultimately gets paid for by the legitimate customers. SendGrid retired its permanent free tier in May 2025; that's the trajectory the segment is on for good reason. Our plans start at production scale on day one, with the operator team in the onboarding and structured IP warming over the first 14-to-28 days. Pre-signup scoping calls are free — that's the genuine path for evaluating fit, not a trial that converts you on auto-renewal.
Do I get a discount for paying annually?
Yes — 10% off across all monthly retainer plans when prepaid for the full year. The discount applies to SMTP Relay, Email API, PowerMTA Servers, Dedicated Email Servers, Cold Email Infrastructure, and the two Managed Deliverability retainers (Ongoing and Strategic). The one-time Audit isn't a recurring engagement, so the annual-prepay discount doesn't apply there. The annual term is invoiced once, in full, at the start.
What payment methods do you accept?
Major credit cards (Visa, MasterCard, American Express) processed through PayPal. PayPal balance directly. Bitcoin and USDT (Tether) for both monthly and annual billing — these go through the same WHMCS portal, with addresses provided per invoice. SEPA direct debit is available on request for European customers. Default invoicing is in EUR; USD invoicing is available if you ask. Everything lives in the integrated billing portal accessible from the Client Area.
Can I upgrade or downgrade between plans?
Yes. Upgrades take effect at the next billing cycle, or immediately if you'd rather pay prorated. Downgrades take effect at the cycle boundary. The one constraint worth flagging: a downgrade reduces dedicated-IP allocation, and IPs you've already warmed and built reputation on are deallocated when the new tier is smaller than the old one. For active sending programs, upgrade-and-then-downgrade should be planned around the IP allocation as much as around the volume.
Why is Cold Email Infrastructure so much more expensive than Dedicated Email Servers at the same dedicated-IP count?
Different work, not different margin. Dedicated Email Servers run on the warm reputation you brought with you — already-trusted IPs, sender history that filters know about. Cold Email Infrastructure (€1,799/mo Starter for ten dedicated IPs) is the opposite shape: fresh IPs, fresh cousin domains, no reputation yet, and rules that got tighter in 2025. That means continuous active warming, daily monitoring against Gmail's RETVec classifier and Spamhaus's blocklists, warming traffic between campaigns to keep reputation alive in low-volume periods, and triage when listings happen. Spamhaus also published a position in June 2025 stating that cold email as currently practised is spam by their definition; running this work sustainably today takes substantially more daily work per delivered message. The price is the difference in actual operational density.
How do you compare to SendGrid Pro, Mailgun Foundation, Postmark Pro and Amazon SES on price?
Headline numbers are useful only as a starting point. SendGrid Pro is $89.95/month for 100K emails plus a dedicated-IP add-on. Mailgun Foundation is $35/month for 50K emails with the dedicated-IP add-on only at higher tiers. Postmark Pro is $16.50/month for 10K emails plus $50 per dedicated IP per month — and you have to be sending 300K monthly minimum to qualify for dedicated IPs at all. Amazon SES is $0.10 per 1,000 emails plus $24.95 per IP per month. Our Starter is €399/month with ten dedicated IPs in the box: no add-on tier, no minimum-volume gate. Matching that configuration on Postmark would cost the base plan plus 10 × $50 = at least $500/month just for the IPs — and only if you've crossed the 300K monthly threshold first.
Are there setup fees or onboarding fees?
Not on the published plans. The onboarding work — DNS configuration, DKIM key publication, reverse DNS, IP allocation — is part of the first month. The one nuance is on the Cold Email Infrastructure plans, where the 14-to-28-day warmup window is part of the engagement timeline rather than a separate fee; the first month covers warmup rather than full production sending, which is a deliverability discipline more than a billing structure. Custom plans involving multi-server clusters or specialised configurations may include a one-time scoping fee, quoted upfront and approved before any work starts.
Where can I see exactly what each plan includes?
On the individual service pages. Each one — SMTP Relay, Email API, PowerMTA Servers, Dedicated Email Servers, Cold Email Infrastructure, Managed Deliverability — has the full per-tier inclusions, and most of them have an objection-handling section that explains why the pricing is shaped the way it is. The summary on this page is the comparative view across the catalogue; the service pages are where you'd go to verify a specific plan before pulling the trigger.
What if my situation doesn't fit any of the published plans?
That's exactly what the Custom column is for in every line. Higher volume than the top tier, larger IP allocations, multi-server clusters, MTA selection (KumoMTA hosting is available on Custom for teams that prefer the open-source option over PowerMTA), specialised configurations, agency engagements covering multiple teams, white-label arrangements, multi-service combinations that don't fit any single line. Custom quotes turn around in one to two business days after a brief scoping call. The starting point is a description of what you're sending, where it's going, and what's not working in the current setup.
Two faster ways to pick the right plan
If you already know which service fits and just need to pick the tier, the per-service pages document the inclusions in detail. If it's the service itself that's unclear, the Services overview has a decision-aid table that walks situations to recommended products. For anything that doesn't sit cleanly in a published plan — Custom configurations, multi-service combinations, white-label setups — write to us with a description of what you're sending and we'll turn a quote around in one to two business days.
Common entry combinations
SMTP Relay + Managed Deliverability: €1,599/mo
Email API + Managed Deliverability: €1,669/mo
Dedicated Server + Managed Deliverability: €2,195/mo
PowerMTA + Cold Email (cousin domains): €2,698/mo
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